Selling Hollywood to China

Selling Hollywood to China
McMahon, James. (2019). Working Papers on Capital as Power. No. 2019/03. April. pp. 1-21. (Article - Working Paper; English).

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Alternative Locations

https://www.academia.edu/38816630/Selling_Hollywood_to_China, https://www.econstor.eu/handle/10419/196155, http://www.capitalaspower.com/2019/04/selling-hollywood-to-china/

Abstract or Brief Description

From the 1980s to the present, Hollywood’s major distributors have been able to redistribute U.S. theatrical attendance to the advantage of their biggest blockbusters and franchises. At the global scale and during the same period, Hollywood has been leveraging U.S. foreign power to break ground in countries that have historically protected and supported their domestic film culture. For example, Hollywood’s major distributors have increased their power in such countries as Mexico, Canada, Australia and South Korea (Jin, 2011). This paper will analyze a pertinent “test case” for Hollywood’s global power: China and its film market. Not only does China have a film-quota policy that restricts the number of theatrical releases that have a foreign distributor (~ 20 to 34 films per year), the Communist Party has also nurtured a Chinese film business that has steady film releases and its own movie star system. Theoretically, China would be a prime example of a film market that would need to be opened with the assistance of the U.S. government. Empirically, however, the case of Chinese cinema might be a curious exception; we can investigate how a political economic strategy rooted in explicit power is reaching a limit. Hollywood is, potentially without any other option, taking a more friendly, collaborative approach with China’s censorship rules and its quota and film-production laws.

Language

English

Publication Type

Article - Working Paper

Keywords

China cinema Hollywood power international trade United States

Subject

BN Power
BN Region - Asia
BN Region - North America
BN State & Government
BN Business Enterprise
BN Capital & Accumulation
BN Comparative
BN Culture
BN Hegemony

Depositing User

Jonathan Nitzan

Date Deposited

16 Apr 2019 20:46

Last Modified

20 May 2019 16:20

URL:

http://bnarchives.yorku.ca/id/eprint/595

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