Soft-wars: A Capital-as-Power Analysis of Google's Power Trajectory

Soft-wars: A Capital-as-Power Analysis of Google's Power Trajectory
Mouré, Christopher. (2021). Review of Capital as Power. Vol. 2. No. 1. October. pp. 71-90. (Article - Journal; English).

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Abstract or Brief Description

The capital as power framework, developed by Jonathan Nitzan and Shimshon Bichler, argues that the aim of business is not ‘profit maximization’ but the differential accumulation of social power. Using this framework as a theoretical starting point, I analyze the differential accumulation strategies of Google and Microsoft. I present qualitative and quantitative evidence demonstrating that, despite the fact that Google and Microsoft currently derive the majority of their profits from separate businesses (and so by conventional logic are not in direct competition with one another), the two firms are nonetheless engaged in antagonistic competition over control of the computing industry.



Publication Type

Article - Journal


capitalization corporation differential accumulation Facebook Google Microsoft Profit technology


BN Power
BN Region - North America
BN Science & Technology
BN Value & Price
BN Business Enterprise
BN Capital & Accumulation
BN Conflict & Violence
BN Distribution
BN Industrial Organization

Depositing User

Jonathan Nitzan

Date Deposited

09 Oct 2021 23:35

Last Modified

12 Oct 2021 19:00


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